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In 2014 the company was purchased by Facebook for an iconic sum – billion! ‘Messaging is the new social media’, said Fred Wilson from Union Square Ventures back in 2014.‘Families use Whats App groups instead of Facebook…Unlike their ‘chatty’ product, the owners talk little and work hard.They shun publicity, but their name is on the tip of everyone’s tongue.But unlike many other trailblazers, Whats App has remained the market leader.As of January 2017, it’s the world’s number-one mobile messaging app with over 1 billion monthly active users.Customer acquisition eats a lion’s share of the budget for consumer mobile companies. After onboarding via the contact list in their possession, which was smart, it was merely word-of-mouth marketing – it takes at least two to converse, and groups add value even faster.
The company’s highest ratio of engineers to users is clearly indicative of the team’s incredible efficiency and talent.Notably, even the promotion of newer features (like voice & video calling) goes mostly via e WOM – or from one user who spots it on their app to another – and not as a result of costly promotional campaigns.The initial release of the app on i OS was closely followed by the development on other platforms – Blackberry, Symbian, Android, Windows Phone, including older versions of the devices running on them, such as Nokia N95.Clearly, Whats App knows a thing or two about creating a great product that people admire. Unlike its competitors still relying on desktop versions, Whats App was the first to step onto a mobile path.While other chat apps, like Skype, were disrupting the international calls market, Whats App’s primary target was SMS communication.
Next, social networking sites stepped in to offer over-the-horizon connectivity.