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While many dating apps have relied on Facebook data for years—like to show you when a potential match has mutual friends—they’ve never been able to leverage everything.
That dependence may also make them vulnerable as the social giant enters their territory, which is a weakness some companies appear to have been preparing for.
You can round out your profile with up to nine total photos or ice-breaker questions provided by Facebook.
Currently, there are 20 questions to choose from, like “What does the perfect day look like? Once your profile is set, Facebook will use a unique algorithm to match you with potential dates, based on factors like things you have in common and mutual friends.
The only information ported over is your age and first name; you will need to manually fill out additional required information including your verified location, gender, and the gender(s) of the people you’re interested in matching with.
You can also specify your height, religion, job title, where you work, where you went to school, and whether you have children.
By utilizing the trove of data it already has about users, Facebook has the ability to become a powerful player in the online dating space.
And while Dating works only on mobile right now, it doesn’t require downloading an additional application to your phone.
But in the US at least, younger—and more likely to be single—people say they’re using the social network less.
The social network is also introducing two new major features.
The first, called Second Look, allows users to re-review someone they previously said they weren't interested in.
All events and groups are fair game; users will have the ability to unlock that Taylor Swift concert from 2012 and the housewarming party they’re attending next week.