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To date, 110 local Match Mates operate in the USA and a dozen more operate internationally.
Matches were made manually while software specifications were developed and the software designed.
The authors of this plan are attempting to diversify their business by offering matchmaking franchises to others.
This plan illustrates the franchisor side of planning and preparation, and serves as a counterpoint to the franchisee plans that appear elsewhere in this volume.
The United States was divided into 150 geographic zones based on population demographics. The international territory was divided into 220 zones, and 13 have been sold since March of 1993.
Since December of 1994, visibility on the Internet has increased sales to potential buyers in foreign countries by 40%.
The company employs three full-time staff, three outside sales representatives, and several contract programmers who maintain and develop the web site presence.